Making marketing relevant for the developing world requires more than a “cookie-cutter” business school approach. Marketing in this environment goes beyond the tools needed to produce increased market share and market expansion, and requires a deep understanding of the local cultural, political and economic environment. The idilmat marketing program contains courses designed to give attendees the tools necessary to market their “brand” in their own environment through our unique offering of a combination of lectures by our multi-national faculty; in-depth case studies and discussions as well as computer simulations.
Whether your brand is a commodity; an idea; the offering of an NGO; a local government organization looking to enter an attractive public-private partnership; a government organization seeking to ensure that it is a preferred source for inward investment, from donors or the treasury; an institution involved in health care that wishes to use social marketing to promote a beneficial product, behavior or concept, the courses in the idilmat program are relevant to your needs. Courses focus on developing BOP (bottom of the pyramid) marketing; social marketing; the potential of mobile phone technology in marketing; provision of services and the ethics of marketing in the developing world and navigating the complexity of the public procurement maze.
The marketing opportunities that the Internet provides has brought global marketing ambitions for developing country organizations well within the grasp of modest budgets. Idilmat's marketing programme integrates social marketing campaigns, organic marketing startegies that employ search engine optimization (SEO) and pay per click (PPC) methods to examine the most effective approaches for brand promotion, target market expansion and direct on-line sales.